01
GEICO
It Feels Good To GEICO – Integrated Brand Platform
Led integrated communications strategy for "It Feels Good To GEICO," helping evolve the brand beyond savings messaging into a scalable emotional platform built for modern consumer behavior.
Case Studies
Work
Integrated marketing systems across brand, creators, paid media, and measurement.
02
The Alwan Foundation
Proud Maroons – Human Rights Campaign
Shaped the participation strategy and communications architecture behind Qatar's first LGBTQ+ football supporters movement, turning World Cup attention into global visibility, solidarity, and pressure for change.
03
Porsche
Multi-Market Full-Funnel Marketing Communications Ecosystem
Headed cross-market communications strategy across 22 countries, building a more unified full-funnel ecosystem connecting brand, CRM, retail, and dealership experiences.
04
Grammarly
Lifecycle Marketing & Demand Generation System
Architected a lifecycle marketing and CRM framework that connected educational content and product adoption into a more cohesive B2B growth system.
05
Meta
Pa' Mi Gente – Cultural Community Platform
Built a cultural and creator strategy behind Pa' Mi Gente, helping Meta build a year-round platform designed around identity, representation, and community participation.
06
HOKA
Social & AI Discovery Strategy
Created a more connected editorial and content ecosystem designed to strengthen HOKA's earned visibility, cultural relevance, and discoverability across social and AI platforms.
07
TIAA
Thought Leadership Content Strategy
Designed a thought leadership and distribution framework that transformed TIAA's retirement and wealth content into a more structured full-funnel communications system.
08
Baskin-Robbins
Social Brand Transformation
Developed a social native content and creator strategy that helped Baskin-Robbins move from polished brand messaging to faster, culturally relevant participation with Gen Z audiences.
Let's build something useful.
Open to strategic roles, consulting, and conversations about brand, communications, social, and modern marketing systems.
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