HOKA
Social & AI Discovery Strategy
Contributed to the evolution of HOKA's social and content strategy across audience segmentation, creator ecosystems, editorial systems, and AI discovery behaviors to support a more scalable and discoverable brand presence.
Challenge
As discovery behaviors shifted across social and AI platforms, HOKA needed a clearer content and communications system capable of supporting creators, brand storytelling, and long-term discoverability.
Solution
A unified social and content framework was created across audience strategy, creator partnerships, content pillars, and platform execution to improve consistency, scalability, and discoverability.
Approach
The work combined audience segmentation, creator strategy, editorial planning, and AI discovery POVs into a more connected communications system designed around platform-native storytelling, educational content, and category authority.