Porsche
Multi-Market Full-Funnel Marketing Communications Ecosystem
For Porsche, I developed a connected comms ecosystem across 22 countries in the Americas, integrating brand, CRM, retail, and digital experiences into a more unified customer journey.
Challenge
Customer experiences across markets, dealerships, and digital channels were fragmented, making it difficult to maintain consistency across brand storytelling, lead generation, and retail conversion.
Solution
A scalable regional framework was developed to connect global brand strategy with local market execution across CRM, web, search, social, and dealership communications, creating a more connected full-funnel customer experience.
Approach
The work spanned vehicle launches, aftersales, accessories, and lifecycle communications across multilingual markets, aligning regional teams, local markets, and dealership stakeholders around shared customer journey planning and messaging standards.
Cross-market workshops brought together brand, digital, social, search, CRM, and retail teams, including dealership leadership and investors, to establish clearer frameworks across targeting, content, and conversion strategy throughout the region.